Keyword Research, Market Research and Competition Analysis

Keyword research is a crucial part of setting up and running a successful PPC campaign because each search begins with a keyword or search query. As an Adwords expert reviewing your campaign, one of the first questions I will ask is: Are you targeting the right keywords or search terms? If you are, are you targeting potential related or long tail keywords? Are you using negative keywords effectively to cut the wastage and help increase your CTR and therefore your Quality Score?

I will also need to ask: Are you doing any competitive intelligence analysis to find how what your competitors are doing better or doing wrong? Competitive intelligence can reveal keywords that you might not have considered but could be good converting keywords. It can also reduce the amount of testing and save you some money. It is commonly accepted that a keyword that a competitor has been targeting for a long period of time, might be a winning keyword because Adwords can be expensive and advertisers only invest on keywords that are working for them long term.

The good news is that you don’t have to worry about any of this because I am here to help you answer these questions! As one of Google Adwords Consultants I can help you today to target the right keywords.